Due to non-disclosure agreements (NDAs) and privacy policies, many of my professional projects remain confidential. However, to showcase my skills and methodology, I have curated a selection of permitted works below, including personal projects from certified courses and collaborations with prior consent.
rebranding campaign
– ba huan jsc
LEARNING PROJECT – FROM AUTHENTIC BRANDING COURSE
For this project, I did an extensive research & prepared strategic rebranding proposal to ensure the core values of a legacy brand are carefully maintained and then leveraged to serve the new generation of health-conscious consumers. This project demonstrates my ability to manage & connect the brand assets with a clear business purpose that contributes to the vision of the company.
spartan race
case study analysis
& data visualization
LEARNING PROJECT – FROM DATA ANALYSIS COURSE
In this case study, I analyzed their Facebook performance to identify why high-quality content wasn’t always reaching its full potential. By examining post types, timing, and content pillars, I give out the recommendations to balance their digital presence. This project showcases my ability to turn raw social media metrics into actionable insights that strengthen community connection and drive consistent engagement.
boise paper
case study analysis
& data visualization
LEARNING PROJECT – FROM DATA ANALYSIS COURSE
During a course named Data Analysis for Marketers, I got the opportunity to use Boise Paper – a century-old leader in the US paper industry – as a case study, I developed a comprehensive Sales Dashboard to uncover the cause behind revenue fluctuations. This project involved a deep dive into six months of sales data, identifying why certain sectors like Technology thrived while others faced sharp declines. By balancing rigorous data analysis with human-centric recommendations, I provided strategic suggestions for sales teams to optimize their performance and turn pressure points into opportunities for growth.
GUEST SPEAKER/HOST
FOR ONLINE EVENTS, TALKSHOW
CONTENT ROADMAP: from content newbie to content leader
13/09/2025
content marketing in vietnam vs abroad: what’s the key to success?
15/09/2024
content marketing: content is king, but is it everything?
14/07/2023
MCMS PROJECTS
digital content portfolio
I took a deep dive into the branded content strategies of Lacoste and H&M to see what makes them engaging. Working on this digital portfolio gave me a chance to sharpen my writing and look closer at the motivation behind successful campaigns. My goal was to understand how to use storytelling not just to sell, but to “tie the knot” between a brand and its audience.
graduation portfolio
I had the opportunity to build a full-scale project for FedEx Vietnam. This wasn’t just about creating posts; it starts with deep research to build a solid strategy, then moving into prototyping and content creation. I took a hands-on approach to the planning and distribution, making sure our tactics were optimized to reach the right audience effectively. The project required both a big-picture mindset and a focus on the smallest details.
USING JIRA & CONFLUENCE AS PROJECT MANAGEMENT TOOLS
JIRA TICKETS & TIMELINE
I use Jira to manage projects for my content marketing agency. Kanban board, Timeline and OKRs are crucial tools for us to boost the productivity and align the team while we are living in different timezone & countries.
JIRA CONFLUENCE
I use Confluence to create a workspace for our team, in which we provide guides, instructions, tutorials, and build the onboarding process so that new team members can get along well with the task within 1-2 weeks.
USING FIGMA AS UI/UX DESIGN TOOL & BRAINSTORM BOARDS
F&F WEBSITE
We use Figma as a tool to visualize the customer journey on our website, as well as build the UI/UX design that helps our clients & visitors approach us.
BRAINSTORM SESSIONS
We use Figma, Miro, Zoom brainstorming boards as tools to encourage our team members to share & go beyond the limits with new ideas.
MY BUSINESS – F&F CONTENT MARKETING AGENCY
Founded in 2021, F&F has become a trusted partner for local business owners and startups in Vietnam to offer sustainable content marketing services, build the brand awareness and contribute to their business goals.
MY PERSONAL PROJECT
ABOUT COCKTAILS
A blog that features all my homemade cocktail recipes and the “hidden gems” where the most unique cocktails meet the inspiring customer experience.
