Ha Phuong Pham's Portfolio

WORK EXPERIENCE

CAREER OBJECTIVES

Strategic Content Lead with extensive experience in planning and managing multi-channel content for major international and local brands. I specialize in turning complex product goals into clear, engaging content strategies that serve the wider business vision. Having led teams in the gaming and consumer goods industries, I am seeking a leadership role (Manager/Lead) that offers a collaborative environment and a competitive package. I thrive in spaces that prioritize both high-quality output and the opportunity for continuous professional development.

gamedistribution.com
(06/2022 – present)

content team lead

  • Contributed to the 90% target of the department and over 100% target of our owned & operated portals
  • Set up content KPIs that are relevant and connected to the department’s revenue KPIs per month and per year
  • Responsible for the content strategy on the platform GameDistribution, as well as the content promotion pitch on owned & operated portals
  • Manage & Coach 2 team members to help them build the working and learning path
  • Align with Dev Relations Team and Publishing Team on the break-down KPIs on domain/country level and work with the team to help them achieve the corresponding KPIs
  • Managed the portfolio of 25K+ casual HTML5 games that include 26 genres such as classic games, puzzle games, shooting, racing & driving,…
  • Align with marketing team to provide information, insights and product content for blog posts, social posts,…

content growth manager

  • Developed new process to plan new game releases that shortened the planning time by 20%
  • Created new reports to track the content KPIs on weekly and monthly basis: gameplay, average session length, total playtime hours, new players,…
  • Analyzed data and gave recommendations for ads optimization that boosted revenue for evergreen titles by 10-20%
  • Selected and pitched the game promotion for 10+ titles per week on our owned and operated portals, helped portals reach 95-115% target per month and above 90% per year
  • Helped to grow two team members from Junior/Content Managers to Content & Communication Manager and Content Operations & Analyst
  • Joined Gamescom 2025 and got 20+ new quality leads (including developers and publishers) that contributed 20% to the total quality leads for the department
  • Utilized content specialty to resolve customer support tickets that reduced waiting time up to 1-2 weeks and boosted 5-star reviews from developers
  • Worked on 10+ instruction guides for internal usage
  • Managed the release schedule for 150+ titles per month on the platform
  • Managed the portfolio of 22K+ casual HTML5 games that include 26 genres such as classic games, puzzle games, shooting, racing & driving,…
  • Quickly hopped on the marketing trends and contributed to the revenue growth by 20-30% by prioritizing trendy games

content manager

  • Managed the release schedule for 25+ titles per week on the platform
  • Managed the portfolio of 20K+ casual HTML5 games
  • Coordinated with the Developer Relations Team to onboard 10-20 new developers per month
  • Supported the Publishing Team to prepare gamelists for sales pitch
  • Created checklist/criteria to improve the game testing process, save up to 10-15% time for the team
  • Played 10-20 games per day, analyzed and turned gameplay data into actionable feedback for developers
  • Identified issues and supported the communication with internal developers that shorten the problem-solving process from 2 weeks to 1.5 weeks
  • Worked on 2 weekly newsletter for developers/publishers that share about seasonal events for games creation and game publishing

LG CNS Benelux

content specialist
(12/2021 – 05/2022)

  • Set up and supported 2 monthly promotion campaigns per month, including: set up banners, content, product content, … for LG FR website in 6 months with different seasonal events: Black Friday, Christmas, New Year, Valentine’s Day, Spring,…
  • Managed the catalog consists of different categories such as TVs, washing machines, dryers, laptop, …
  • Responsible for product content on LG FR website (managed 500-800 active SKUs)
  • Obtained knowledge of HTML, CSS, JavaScript & Communicated with tech team to resolve issues on website

G-STAR RAW

product content intern
(05/2021 – 11/2021)

  • Worked with Hybris, PLM, SAP, Cloudinary and Atlassian
  • Prepare copies & Localize product descriptions on E-commerce website in different regions (DE, FR, ES, NL, JA).
  • Supported Product Content Manager with daily tasks
  • Optimized SEO performance & user journey by managing product content
  • Worked with MS Excel (VLOOKUP, Pivot Table)
  • Learnt and researched about denim products
  • Actively contributed to the following campaigns: Summer Sale, Henk Schiffmacher, Snoop Dogg, Exclusives Collection

F&F Content Marketing Agency

co-founder
(2021-present)

  • Operate & Optimize the workflow for the team
  • Manage a team of 6-8 members remotely in Vietnam
  • Responsible for content marketing strategy & planning for 20+ clients (mainly startups)
  • Analyze the content performance on the social media channels of clients & the company itself
  • Orgaize team events, internal pitch and prepare proposals before sharing with clients
  • Explore new business opportunities for the company

my work experience
in vietnam

CUONG PHIM – REVIEW

2017 – 2020
Content Writer

  • Curated and translated international industry news and authored long-form film reviews for the website.Deliver 2 articles, 5 social posts per day, 1 script for YouTube video per week, and project-based KPIs for new movie releases (Aquaman, The Conjuring, Vo Nguoi Ta, Bac Kim Thang,…)
  • Developed and executed a comprehensive multi-channel content calendar (daily/weekly/monthly/yearly) to ensure consistent brand presence.
  • Managed end-to-end content production and distribution across Facebook, Instagram, and YouTube to drive community engagement.
  • Editing, reviewing and refining contributions from team members to maintain high quality and brand voice consistency.
  • Designed high-conversion thumbnails and visual assets to optimize article click-through rates (CTR).

Mirum Digital Agency (WPP)

12/2018 – 03/2019
Content Intern

  • Authored video scripts for Unilever app advertisements and developed comprehensive web copy for the Cam Ranh International Airport website.
  • Crafted compelling product descriptions for Amway’s consumer goods portfolio, focusing on SEO optimization and consumer purchase intent.
  • Assisted Account Managers in developing winning business proposals, gaining hands-on experience in client strategy and project scoping.
  • Collaborated with designers to spearhead a Marlboro B2B Lunar New Year campaign, responsible for tagline creation and end-to-end campaign execution.

FREELANCE WRITER

2018 – 2020
Freelance Writer

  • Collaborated with various online news & media channels such as Kenh14.vn, DulichViet, MeTrip, BlogAnChoi, and Board Game Station to write for film, travel, beauty, and board game sections.
  • Deliver at least 3 social posts per channel per day, 10 blog articles per week, 8-10 SEO articles
  • Planned and scheduled content
  • Research & Analyze trending topics and seasonal events, collect data and insights from readers and provide content that quickly meet their needs
  • Worked with designers to produce high-quality final products, ensuring both strong visual appeal (banners, thumbnails) and informative content.






mango ads

05/2018 – 11/2018
Content Writer

  • Executed SEO content strategies and backlink building for premium hospitality brands (Gala Center, Á Đông) and Vinamilk, significantly improving organic search rankings.
  • Developed and launched high-converting landing pages to streamline user journeys and capture leads for targeted marketing campaigns.
  • Managed end-to-end social media content and distribution for Metropole, maintaining a high-end brand voice and driving community engagement.

EDUCATION

MASTER OF CONTENT & MEDIA STRATEGY

  • Expertise in content strategy, content creation & content implementation
  • Gain knowledge about SEO & SEA, CRM, Marketing Automation and GDPR
  • Coordinate with internal marketing team of ESNS and Marketing Groningen
  • Familiarization with MS Office, Pivot Table & SPSS
  • Working with tools: Asana, Miro, Google Analytics & Adobe Creative Cloud (PS, AI, PR, ID, XD)
  • Projects: Digital Content Portfolio (Lacoste, H&M) and Graduation Portfolio (Content & Media Strategy for FedEx Vietnam)

BACHELOR OF BUSINESS ADMINISTRATION

  • Familiarization with various topics: Business, Sales, Human Resources, Accounting & Finance, Marketing, PR & Communication
  • GPA: 2.5/4

OTHER CERTIFICATES

  • Authentic Branding (GIGAN TRAINING CENTER)
  • Marketing Team Excellence (GIGAN TRAINING CENTER)
  • AI Fundamentals & AI Brainstorming & Plannning (Google)
  • Data Analytics Consulting Virtual Internship” certificate (KPMG)
  • Design & Branding Virtual Internship (Forage)
    • Content Marketing certificate (HubSpot)
    • Storytelling for Marketing & Entrepreneur certificate
    • “Social Media Marketing Campaign” certificate (University of Leeds, Future Learn)



    language certificates

    • IELTS Overall score: 6.5 (Level B2) Highest score: 7.0 for Writing 
    • Dutch A2
    MY CERTIFICATES



    SKILLSET & TOOLS

    OFFICE ESSENTIALS

    • Microsoft Offlice
    • Google Suite
    • CMS systems: Hybris, WordPress,…
    • Operation system: SAP
    • Fundamental graphic design (Canva, PS, AI, Pr, InDesign, XD, Figma, …)
    • Video editing (CapCut, Pr, iMovie,…)
    • Basic data analysis (Pivot Table, SPSS, Google Analytics, SEMrush, SimilarWeb. Keyword Planner, Heade Lift, Social Trend, Tableau)
    • Basic coding: HTML, CSS & JavaScript
    • Project Management tools: JIRA, Asana, Miro, Notion

    HARD SKILLS

    • Data Analysis & Data Visualization
    • Content Marketing
      • Content Planning & Strategy
      • Content Management
      • Content Review
      • Content Writing
      • Copywriting, Blogging, …
    • Project Management
    • Reporting
    • Presentation

    SOFT SKILLS

    • Leadership
    • Problem-solving
    • Time management
    • Teamwork
    • Communication
    • Teaching & Coaching